That’s what the Viagra rep told my doc that they’d originally tried to get approved as the generic name for Viagra. Somebody at the FDA caught it and forced ’em to reverse some letters.
Dunno if it’s true, but it’s a good story.
I do find all these “I’m so embarrassed to talk to my doctor about erectile dysfunction” ads rather amusing, because I think it’s pretty clear by now that a significant percentage of prescription Viagra users are men without erectile dysfunction in the first place. My thirtysomething doc is one. I’m another. We’ve got employees in their twenties with prescriptions.
It’s also pretty clear that somebody at Pfizer figured out how to turn FDA-required medical warnings into sales pitches. “Seek medical help immediately if you experience an erection lasting more than four hours” has got to be the greatest ad line of all time. Just sayin’….