One of the problems I would like to fix in the world of lingerie is what I like to call “The Tangle Factor�. Put simply, ‘Tangle Factor’ is the articles propensity to get wrapped up on one thing or another.
When you’ve got to make a quick run, the last thing you want are your unmentionables to get snagged and cost you time.
I would, of course, have the marketing folks create the ads to reflect that the items would rip less often.
You would never see an advert like this, giving the real reason for the special fabric away.