And apparently not for many other as well.
Controversy Brewing Over New Energy Drink
Prom night check list: camera, cash, and a new energy drink called Spyke?
The new two ounce brew has parents worried because it contains caffeine, ginseng and 12 percent alcohol.
It costs about a dollar and comes in bottles that look like neon nail polish. Even though you have to be 21 to purchase Spyke, some groups are worried that under age drinkers will be the main consumers.
“These products come in small, colorful packages that are bound to appeal to millions and millions of children out there,” said George Hacker, who heads the Alcohol Policy Project for the Center for Science in the Public Interest’s (CSPI).
Hacker is demanding that Anheuser-Busch, the company producing the new drink, take Spyke off the market.
Spokesperson Francine Katz with Anheuser-Busch says it’s up to adults to be responsible, especially since the drink is targeted towards beer and shot drinkers in their early to mid twenties.
“No company anywhere has done what we have done to fight underage drinking and drunk driving, but the way you do that is not by limiting product choices for adults,” Katz said. “As parents, it is up to us to set the parameters and to establish what is right and wrong for our kids.”
The marketing field for this new drink however has primarily been through the blogosphere, where the audience consists of many underage drinkers.
“Saying that it is the parent’s responsibility to keep it out of the hands of young people is absolutely ridiculous,” Hacker said.
Wait a minute, I thought that was at least 50% of the responsibilities of parenting: To keep harmful substances away from your child.
I guess that is why I’m not a parent.
And I guess that all of the nanny-stating of children’s rights over the rights of parents is continuing apace.
Found by Rocket Jones