Volkswagon has a new radio ad campaign that you may or may not have heard. It focuses on buyers of used (or in dealerspeak “Certified Pre-Owned”)Â VWs calling the previous owners on the phone to rave about the car.
I don’t know what the internal name is for this campaign, but one of the pitch lines is: “Come see some very pre-loved cars at your local Volkswagon dealer.”
The creepiest part though, is the line that is always the closer: “Visit your local Volkswagon dealer to feel the Pre-Love.”
I don’t know about you, but I don’t want to feel any kind of love at a car dealership unless it is from the pretty girl working at the cashier desk. Perhaps it comes from having worked at more than a couple of them. Maybe it is just me, but this ad campaign just oozes “paedophile in an ice cream truck”.
Nevermind their pushing of the “Certified Pre-Owned” scam, this campaign means I won’t be checking out the new Rabbits until it’s over for a while.
Btw, I’m looking really hard at the Yaris 3-Door. Not picking one up anytime soon, but that doesn’t stop me from taking a courtesy drive shortly after they come off the truck (thankee Dean).
Haven’t seen that series, but the one with the distracted drivers having crashes is equally bizarre.
The ads seem to legitimize distracted driving, telling you it’s OK, because you have a super-safe VW around you.
Now, if everyone was REQUIRED to drive a car that would be guaranteed to kill them if they got into a crash over 5 mph, I’ll wager that US drivers would clean up their act in a hurry, and there would be ZERO unnecessary trips.
Their ‘Un-Pimp the Auto’ series was by far the best.
Let me hear you say “huh?” And then the guy’s character on breakout just isn’t the same.
Pre-love just sounds creepy. I think it would be funnier in the context of “I hope I get some pre-lovin from the wife tonight”.