Government makes you build a car you don’t want to make to sell to people who you don’t want to buy it.
The CEO of the newly combined Fiat Chrysler Automobiles is urging people not to buy his company’s electric car.
It’s a strange request from a world in which automotive CEOs are usually doing everything they can to hype their product lines, lure customers to showrooms and as they say in the trade, “put butts in seats.”
But Reuters reportedthat Fiat Chrysler Automobiles Chief Executive Sergio Marchionne told a Washington, D.C., conference this week that he would prefer no one buy the $32,650 Fiat 500e, a beautifully done, practical electric car.
“I hope you don’t buy it because every time I sell one it costs me $14,000,” he is quoted as having said.
Luckily for Fiat, very few are even asking them to make it.