My Wife is not a “shopper”. Hasn’t ever been, at least since I’ve known her. She’s never been one of those women who gets excited about a “Sale” or any such nonsense.
In fact, the fact that she isn’t has been an infrequent topic of discussion, mostly because I feel bad that she so rarely buys herself anything. Every two-three months or so she’ll order a pair of shoes over the intarwebs, but that is about the extent of it.
Though, I do have to admit, they are always some pretty kick ass footwear. You know, for chick shoes. By which I imply, they look really good on her.
This long introduction is just me patting myself on the back after reading of this study:
Shoppers who see special offers on their favourite products in the supermarket react as if they were watching pornography or erotic images.
A coupon or free gift with a jar of Marmite or a loaf of bread gives them just as much excitement as pornography, according to new research.
But fortunately it stops short of giving them the same kind of emotional response as severe shock or trauma.
Researchers wired up 50 male and female volunteers and monitored their eye movements and emotional responses in the body to a series of everyday consumer products.
Just as a man who gets his due at home has little need for pornography, a woman who also gets hers apparently has little need of “sales” or “special offers”.
Now we’ll just have to see what Dr. Joe thinks of the study.
Found at CCinZ