Made in Italy

A sad day in the automotive world. Mr. Andrea Pininfarina died after being struck by a car while riding a two wheeled contraption outside of Turin, Italy.

He was chief executive officer of the family firm Pininfarina, which has designed sports cars for Ferrari, Maserati, Volvo and Fiat.

Prime Minister Silvio Berlusconi and Ferrari’s Luca Cordero di Montezemolo were among those paying tribute.

Mr Berlusconi labelled him “the representative of a dynasty that helped bring the story of ‘made in Italy’ to the world”.

Mr di Montezemolo, who is also boss of Fiat, said: “Italy, Turin and the Fiat group have lost a business figure who knew how to follow and develop the work of his grandfather Pinin and his father Sergio.”

The driver of the car involved in the collision was admitted to hospital suffering from shock, Ansa news agency reported.

Shock at learning his head will possibly be hunted by thousands of anguished Ferrari and Maserati owners. If you don’t know who or what I’m talking about, just put in his last name and just about any Euro car manufacturer’s name into an image search engine.

A designer of rolling art. Really fast rolling art.

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