I found a copy of this book     
      in the garage over the weekend. I remember, many years ago, picking it up for a dime at the thrift store purchasing it at the fine establishment where I bought most of my books during law school. I got it because I enjoyed Robert Townsend’s Up the Organization, and his name’s on the cover. But I never got around to opening the damn thing and reading the contents.
Of course, once I did, I saw crap like this:
Float styrofoam crosses on polluted water — These would either be in memory of the dying body of water or call attention to dying species along its route.
B.S.
Lake Placid, New York
B.S., indeed! Refresh my memory, but isn’t styrofoam a non-biodegradable product? Doesn’t it contain all sorts of harmful chemicals? Wouldn’t this be kind of a hypocritical act, then?
Much of this book seems to be either self-contradictory garbage like the above, or evidence that an awful lot of people in the ’70s had absolutely no clue about how to effectively change either public opinion or corporate behavior. There are a few clever concepts, but most of the ideas in the book are at about the level of your typical high school or college prank. And gosh, we all know how effective those are at winning the hearts and minds of the townsfolk to the side of the merry pranksters. Sheesh. The past truly is a different country.
I’m sure glad I was only three years old when this book came out in 1972, so presumably I was blissfully ignorant of the zeitgeist it seems to exemplify.